India’s e-commerce sector surges ahead, and Meesho stands at the forefront as the fastest-growing platform targeting value-conscious shoppers in Tier-2 and beyond. With its IPO opening December 3, 2025, raising ₹5,421 crore at a ₹105-111 price band and ₹50,096 crore valuation, savvy investors eye its positive cash flows amid profitability challenges. This investor-centric review dissects financials, competitive edge, risks, and subscription verdict to guide your portfolio decision.
Meesho’s mainboard IPO launches December 3-5, 2025, with allotment by December 8 and listing on BSE/NSE December 10. Lot size stands at 135 shares (minimum ₹14,985 investment), split as 75% QIB, 15% NII, 10% retail, featuring ₹4,250 crore fresh issue and ₹1,171 crore OFS. Grey market premium hits ₹42 (37.84% over upper band), signaling strong demand pre-open. Proceeds target cloud infrastructure, AI/ML expansion, marketing, acquisitions, and working capital, fueling scalability in a ₹30,000 crore+ NMV ecosystem.
Meesho clocked FY25 operating revenue of ₹9,390 crore, up 23% YoY from ₹7,615 crore, with total income nearing ₹9,901 crore; Q1 FY26 revenue jumped 36% to ₹2,504 crore. Losses widened to ₹3,942 crore due to one-time restructuring, ESOP taxes, and ₹743 crore tax hit – adjusted, it nears ₹283 crore profit with EBITDA at -0.39% (post-ESOP) and positive free cash flow of ₹351-1,032 crore. Contribution margins improved to 4.95% (from 2.9% FY23), customer costs fell, order frequency rose 4x, serving 3 crore annual transacting users and 1.3 million sellers aiming for 10 million by 2027.
Unit economics shine: ₹51.2 revenue per order vs. ₹51.8 cost (₹0.6 loss), with H1 FY26 losses down 72% to ₹701 crore on 29% revenue growth to ₹5,578 crore. NMV hit ₹29,998 crore FY25, low AOV anchors unbranded focus but drives Bharat penetration.
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Meesho disrupts via zero-commission, reseller model, empowering small businesses in non-metro India – 120 million MAUs, 32% user growth outpacing peers. Asset-light fulfillment and AI-driven personalization (via Meesho AI Labs) yield top FY25 free cash flow among internet peers. Risks loom from low-margin categories and rivals, but vernacular-first strategy captures next billion users.
| Metric | Meesho (FY25) | Flipkart (Est.) | Amazon India (Est.) | Nykaa | Zomato |
| Revenue Growth YoY | 23% | ~20-25% | ~15-20% | ~25% | ~30% |
| P/S Multiple (Entry) | ~5.3x | Higher | Premium | ~6x | ~8x |
| User Growth | 32% MAU | 21% | 13% | N/A | N/A |
| Free Cash Flow | Positive ₹1,032 Cr | Negative | Negative | Mixed | Improving |
| Target Market | Tier-2+ Value | Mass | Premium | Beauty | Food |
Meesho trades at discount P/S vs. peers, with unique NMV-linked model defying direct comps.
At upper band, post-issue P/S ~5.3x FY25, P/NMV 1.7x – conservative vs. new-age listings; DCF suits its trajectory despite negative RoNW (-252%) and EPS (-₹3.11). Analysts tag “Subscribe” for medium-term: improving metrics, market fit outweigh near-term loss visibility. High GMP reflects hype, but caution on competition and profitability stabilization.
For growth portfolios, allocate 5-10% retail lots; HNI/QIB favor long-term hold.
Secure your allocation in this blockbuster IPO shaping India’s e-commerce future. Partner with Rits Capital for expert guidance, portfolio strategy, and IPO access. Visit Rits Capital or call 9911090800 today – elevate your investments!
