Imagine this: Two 19-year-old Stanford dropouts launch Zepto in 2021, and by FY25, they’re clocking ₹11,110 crore in revenue—a whopping 150% jump from ₹4,454 crore the year before. Now, with a $500 million IPO on the horizon at a $7-8 billion valuation, everyone’s asking: Is this quick commerce rocket fueled by real fundamentals or just market hype?
At Rits Capital, we’ve crunched the numbers on Zepto’s path to public markets. This isn’t fluff—it’s a data-driven deep dive using DCF models and peer multiples to help you decide if Zepto deserves a spot in your portfolio. Let’s unpack whether this valuation holds water amid Blinkit and Swiggy Instamart’s fierce rivalry. Buckle up; we’ve got charts, projections, and hard facts ahead.
Picture ordering groceries in 10 minutes flat—Zepto’s made that everyday magic possible with 1.7 million daily orders and over 1,000 dark stores. FY25 revenue hit ₹11,110 crore ($1.3 billion), up 150% YoY, powered by $3-4 billion annualized GOV and smarter unit economics. Losses? Halved from FY24’s ₹1,248 crore, with CEO Aadit Palicha claiming 50% cuts in EBITDA burn despite growth.
But here’s the investor hook: Zepto’s sitting on $900 million cash post-$450 million raise led by CalPERS, targeting EBITDA positivity in 12-15 months. They’re expanding moderately—hundreds of new stores, 45,000+ SKUs including high-margin electronics—without the discounting wars that burned peers. Market share? 26%, trailing Blinkit’s 41% but gaining via urban density and AI supply chains.
| Metric | FY24 | FY25 | YoY Growth |
| Revenue | ₹4,454 Cr | ₹11,110 Cr | 149% |
| GOV (Annualized) | ~$1B | $3-4B | 200-300% |
| Daily Orders | ~0.5M | 1.7M | 240% |
| Losses | ₹1,248 Cr | ~₹600 Cr (est.) | -50% |
This table screams execution. But does it justify $7-8B pre-money? Time for valuation math.
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Quick commerce isn’t isolated—it’s a bloodbath. Blinkit (Zomato) dominates with 41% share, 424M FY25 orders, and projected ₹26,800 Cr sales in FY26 (5x FY25’s ₹5,200 Cr). Swiggy Instamart? 27% share, wider reach (580+ cities), but slower order growth at 286M FY25.
Zepto trades at premium multiples today, but let’s benchmark:
| Company | FY25 Revenue (₹ Cr) | Implied EV (₹ Cr) | EV/Revenue Multiple | FY26 Proj. EV/Revenue | Market Share | Key Edge |
| Zepto | 11,110 | 58,800 ($7B) | 5.3x | 3.2x ($5.5B rev est.) | 26% financials | 10-min delivery, AI supply chain |
| Blinkit | 5,206 | 78,000 ($9.4B, Zomato quick comm. est.) | 15x | 5-6x (₹26,800 Cr proj.) | 41-45% | Scale (2,000+ stores by Dec 2025), AOV ₹709 |
| Instamart | 2,130 | 21,300 ($2.6B, Swiggy quick est.) | 10x | 6.5x (annualized FY25F) | 27% | 580+ cities, megapods (40k SKUs), AOV ₹697 |
At 5.5x FY25 EV/Revenue, Zepto looks reasonable—below Blinkit’s scale premium but above Instamart’s reach play. Peers trade at 20-50x forward sales in growth mode, but Zepto’s urban focus (20 cities, 600+ stores) and profitability pivot could close the gap. If FY26 hits $5.5B revenue as projected, 3x multiple implies $16-20B peak potential—bullish, but execution-risky.
The catch? Blinkit’s AOV jumps to ₹709 (vs. Instamart’s ₹619), highlighting Zepto’s need for non-grocery wins like Zepto Cafe.
AOV= Average Order Value
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Multiples are quick, but DCF reveals if cash flows justify the hype. We modeled Zepto conservatively: 40% CAGR revenue to FY30 (taming from 150%), margins improving to 5% EBITDA by FY27, 25% tax, 12% WACC (India growth risk), 3% terminal growth.

No sugarcoating: Competition is brutal. Blinkit doubles stores to 2,157 by 2026; Zepto must match without cash bleed. Regulatory red flags—FDA suspensions, dark patterns backlash—could spike costs 10-20%. Plus, 2026 IPO crowd (Swiggy echo) risks derating multiples to 3-4x.
Yet upsides shine: 40% Indian ownership push, Motilal Oswal backing, AI edges. At Rits Capital, we see 20-30% upside if they hit EBITDA break-even pre-listing
Verdict? Yes, $7-8B feels justified on DCF base/bull cases and peer parity—but buy the dip post-IPO volatility. Track DRHP for unit truths; allocate 5-10% in diversified quick commerce portfolios via trading platform. Long-term? India’s ₹6,400B quick commerce Total asset management triples by 2028.
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1. When is Zepto IPO date?
Ans: Zepto plans DRHP filing soon, targeting mid-2026 listing with $500M raise (fresh issue + OFS). No official date yet—track SEBI recent updates on website.
2. What is Zepto current valuation?
Ans: $7-8B pre-IPO after $450M raise at $7B. FY25 revenue ₹11,110 Cr justifies 5.3x EV/Revenue vs. peers’ 10-15x.
3. Is Zepto profitable?
Ans: Not yet—FY25 losses ~₹600 Cr (halved from FY24), but EBITDA positive targeted in 12 months via unit economics fixes and $900M cash runway.
4. Zepto vs Blinkit which is better investment?
Ans: Blinkit leads (41% share, 15x multiple), but Zepto’s 26% share + 150% growth offers catch-up potential at cheaper 5.3x. Diversify both post-IPO.
5. Zepto IPO price band?
Ans: Not announced—expect ₹300-400/share based on $7-8B val and 2.5-3B shares outstanding. GMP tracking at 20-30% premium signals hot demand.
6. How to apply for Zepto IPO?
Ans: Use ASBA via Groww, Zerodha, or Upstox. Minimum lot ~₹15,000; aim for HNI quota if oversubscribed 10-20x like Swiggy.
7. Zepto revenue FY25?
Ans: ₹11,110 Cr, up 149% YoY from ₹4,454 Cr. Driven by 1.7M daily orders, $3-4B GOV, and dark store expansion to 1,000+.
8. Zepto market share in quick commerce?
Ans: 26% behind Blinkit’s 41% and Instamart’s 27%. Urban speed edge (10-min delivery) positions for 30%+ by FY26 in $40B TAM.
